On a recent afternoon in cities across the U.S. – New York, Los Angeles, Orange County, San Francisco, Boston and Washington, D.C., stylish activewear brand VIMMIA partnered with Maria Shriver’s A Woman’s Nation, a non-profit organization created by Shriver, on their initiative, The Women’s Alzheimer’s Challenge, which recognizes that women are the epicenter of the global Alzheimer’s epidemic and challenges organizations to do cutting-edge research on women’s brains to defeat this mind-blowing disease. On this health-focused afternoon, people of all shapes and sizes gathered at their local Equinox for a half day of yoga, cardio boxing and meditation along with seminars on nutrition, sleep, and Alzheimer’s education.
The Women’s Alzheimer’s Challenge partners with leading researchers, scientists and major non-profit organizations to create landmark Alzheimer’s research funds to finance gender-specific research on women’s brains and challenges women and men to get educated, engaged and empowered to defeat this mind-blowing disease. Through the partnership, one dollar from every legging sold through May 30, 2017 will go directly to The Women’s Alzheimer’s Challenge.
“At VIMMIA, we have been dedicated to health, fitness and philanthropy since our founding.” says Ardy Raminfar, VIMMIA Founder and Creative Director. “The physical and mental wellbeing of women is at the core of our business and philanthropy model, and we are proud to partner with Maria Shriver and A Woman’s Nation to help fund research for this devastating disease.”
I love my luxe VIMMIA activewear including the VIMMIA Wind Jacket. It’s so versatile, that I could and do wear it in and out of the yoga studio. I wore it above on a recent summer day in Paris’ Le Marais district. It’s also lightweight enough to throw into a small purse and proved to be quite weatherproof on a recent afternoon when it shielded me from the sudden pouring rain on the Champs Élysées.
For more info on VIMMIA, visit vimmia.com
For more info on Maria Shriver’s Women’s Alzheimer’s Challenge, visit thewomensalzheimerschallenge.org